Service Providers Being Repositioned As Media Companies

by Mindi Sue Sternblitz-Rubenstein | Apr. 20, 2010

The popularity of online video consumption is forcing service providers to reposition as media companies with new offerings such as TV Everywhere, according to this report, Online Video and Broadband Provider Strategies.

chartThe number of U.S. broadband households watching premium online content doubled in the last year. Over 25 million U.S. broadband households regularly watch full-length TV shows online, and over 20 million watch movies online.

Connected CE devices are affecting the competitive ecosystem of the television industry, and while the current number of cord cutters isn’t substantial, service providers are concerned about these developments. Pay-TV providers are working to head off a possible shift that might devalue their services by offering TV Everywhere. These services supplement their traditional offerings, which might not dissuade anyone determined to cut the cord, but providers could use them as models for future business strategies.

Online Video and Service Provider Strategies also reports that consumers have yet to establish strong preferences on whether they get video and other value-added services from broadband service providers or over-the-top providers such as Hulu. Service providers can leverage this consumer neutrality and reposition themselves as media companies.



Next: Evolution of Dance on my 42
Previous: Parks Associates supports Cable Show 2010

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.


ParksPerspecQuote_TechSupport-PSamuels-01.png

ParksPerspecQuote_TechSupport-PSamuels-01.png

QUOTE_Parks-Perspectives-2014-JB1.jpg

QUOTE_Parks-Perspectives-2014-JB1.jpg

ParksPerspecQuote_2.png

ParksPerspecQuote_2.png