Wednesday, September 07, 2005

Segmenting the herd

TelephonyIn a recent study, Parks Associates segmented the market for IPTV into four major categories. While there's opportunity in all four, telcos are better served by not trying to tackle all four at once. In fact, there can be a strong case made that carriers shouldn't even try to capture the large swath of market that see TV as nothing more than a shiny box in one corner of the living room.

Because of the presence of cable and satellite in more than half of U.S. households, stateside telcos aren't expected to capture the lion's share of the IPTV world. Given the competitive landscape, it would make perfect sense for carriers only to deploy in the most targeted areas.

From the article "Segmenting the herd," by Vince Vittore

Next: Telco TV: Online video, prime-time TV both growing
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