Wednesday, December 03, 2014

Roku, Apple TV Losing Ground To Chromecast & Amazon Fire TV Streaming Devices

A year ago, Roku and Apple TV dominated the market for streaming video devices, accounting for nearly 75% of all video streaming products sold in the U.S. in 2013. But in the last 16 months, Google’s Chromecast and Amazon’s Fire TV devices have stolen a significant chunk of Apple and Roku’s business.

This is according to a new survey from Parks Associates, which still puts Roku at the top of the pile, though the company’s devices now only account for 29% of streaming devices sold thus far in 2014.

Meanwhile, the Chromecast, which debuted in the summer of 2013 at a price point of only $35, has leapt into second place by representing 1-in-5 devices sold this year.

The $99 Apple TV has been knocked into second place by the less-expensive Chromecast, dropping from around 25% of devices sold in 2013 to only 17% in 2014.

From the article "Roku, Apple TV Losing Ground To Chromecast & Amazon Fire TV Streaming Devices" by Chris Morran.

Next: 1-In-10 U.S. Households Sharing Passwords For Netflix & Other Streaming Services

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