Retailer Strategies and Smart Home Merchandising

by Parks Associates | May. 13, 2019

As the smart home industry attempts to cross the chasm—moving from adoption among early adopters to the early majority—brands in the space fervently seek to understand the value propositions that drive product adoption and how to improve perceived product value. Understanding the buyer journey is equally important for industry development.

Retailers lead in the sale of smart home devices. National and local retailers lead online-only retailers in sales of all devices except smart plug/adapter modules, networked security/IP cameras, and smart in-wall outlet/switch or dimmers.

Parks Associates Chart

Moderated by Dina Abdelrazik. the CONNECTIONS™ session, “Retailer Strategies and Smart Home Merchandising,” tracks the rise of the retailer in marketing and selling smart home products and solutions, drivers for online vs. in-store sales, and the potential to expand sales with a service brand offering installation, troubleshooting, and more benefits.

This session takes place on Wednesday, May 22 from 1:15 p.m. to  2:15 p.m.. Speakers include:

  • Elizabeth Mathes, Director of Smart Home, The Home Depot
  • Kathleen O’Hara, Vice President | GM, ServiceLive
  • Adam Sand, CEO, Shopkick
  • Additional speaker TBA


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