Thursday, January 30, 2014

Programmatic Driving Down Ad Prices; Google Paying For Patent Troubles

AdChoice Awareness

Although the advertising industry is relying on self-regulation when it comes to privacy and data collection, the efforts don’t extend far enough to the public, according to research from Parks Associates. In 2013 only 6% of respondents reported seeing the AdChoices icon, versus 5% in 2011. Parks Associates suggests deploying opt-in options rather than opt-out options, especially ones that include incentives such as personalized content or discounts.

From the article, "Programmatic Driving Down Ad Prices; Google Paying For Patent Troubles."

Next: As Privacy Debate Rages, Is The Ad Industry Fresh Out Of Ideas?
Previous: 2012 Review: RTB Gained Ground Thanks to Major Brand Participation


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