Monday, September 28, 2015

2.5 million Western European Households will have a smart home controller by 2019

Parks Associates President moderates two IoT and smart home panels at Smart Home Summit in London, September 29-30

Parks Associates research finds that 2.5 million Western European households will have a smart home controller by 2019. Stuart Sikes, President, Parks Associates, will discuss the growth of the smart home and its implications at Smart Home Summit, 29-30 September in London.

“Smart home systems will need the flexibility to deliver multiple value propositions within the household,” Sikes said. “Interoperability is necessary to achieve recurring revenue models as it enables devices to deliver a broad array of value-added services and features.”

Sikes will moderate "Determining the Optimum Networking Solution for the Smart Home" on Tuesday, 29 September, 16:15, and "Which Device to Use as Smart Home Control?" on Wednesday, 30 September 16:55.

“The key challenges in the smart home include low consumer awareness and lack of a concise value proposition,” Sikes said. “The industry will overcome low awareness over time, thanks to the entry of high-profile players in the consumer IoT ecosystem, but to create value on a mass-market scale, smart home solutions must be able to integrate multiple features.”

What:        Stuart Sikes, President, Parks Associates, at the Smart Home Summit

Date:         29-30 September                                                                                  

Where:     1 Westferry Circus
                  Canary Wharf
                  London, E14 4HD

Twitter:    @ParksAssociates, @stuartsikes

Mr. Sikes assist clients by analyzing trends in consumer technologies and identifying evolving business models. The Parks Associates team serves the world’s leading semiconductor, software, consumer electronics, telecom equipment, and entertainment companies, providing them with industry analysis, consumer research, and go-to-market recommendations.

Contact Holly Sprague at hsprague@gmail.com or 720-987-6614 with research or interview requests.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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