Tuesday, September 15, 2015

Parks Associates releases new industry research on big data, wearables, video piracy, and streaming media devices

Parks Associates recently released four industry reports focusing on big data and consumer privacy, the market for wearables, the impact of piracy on the digital media industry, and the market for streaming media devices. These new reports provide in-depth analysis of industry trends and consumer research, forecasts, business model strategies, and recommendations for players within these key market segments.

Parks Associates research finds 66% of U.S. broadband households have a CE device actually connected to the Internet. For smart home devices, adoption is quickly approaching 20% of U.S. broadband households, and 43% plan to buy one or more smart home devices in the next 12 months.

“The term ‘Internet of Things’ (IoT), defined as the range of networked products and services that are capable of sending and receiving data, has emerged as a key concept for the connected home,” said Stuart Sikes, President, Parks Associates. “These devices and services will generate massive amounts of data that companies can use to improve product performance, create new revenue streams through targeted value-added services, and gain deeper knowledge of consumer behavior. The key priorities for our research are to identify emerging business models, effective partnerships for players in the IoT ecosystem, and engagement strategies that help develop profitable consumer products and services.”

Newly released industry research includes:

Privacy and Big Data: Safeguarding the Consumer evaluates consumer concerns and preferences and the best practices for companies to store and use consumer data while providing consumers with the necessary levels of privacy and security.

Wearables for Health: Innovations and Disruptions addresses new wearable products from multiple perspectives and analyzes consumer use cases for health and wellness management and care provider use cases for patient monitoring in and outside of the home.

The Cost of Piracy examines previous piracy incidents and the lessons learned, current piracy and content security concerns, and future piracy threats to the content industry.

The Streaming Media Device Landscape studies future strategies for major streaming media devices as well as the growth of the market, the impact of new entrants, and outlook for the streaming media device space over the next five years.

For information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113.

To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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