Friday, September 25, 2015

34% of Canadian households with security have a smart system

Parks Associates moderates Verizon keynote, presents IoT research at CONNECTED +, September 28-29

Parks Associates Canadian research finds one-fifth of broadband households own a functioning home security system. Additionally, 34% of Canadian households with security can monitor and control the system through a mobile device.

Jason Paris, Director, Business Development, Parks Associates, will present research on the Canadian smart home at CONNECTED + during the session “Internet of Everything,” Monday, September 28, 10:00 A.M. Paris will also moderate the Verizon keynote "A Connected World with Intelligence” and the session “Canadian Smart Home.”

“Low awareness, the lack of a concise value proposition, and privacy and security concerns are all barriers to smart home adoption,” Paris said. “Successful channels in this early market stage bundle smart home services with other, more well-known services and provide a more consultative selling approach, including a one-on-one interaction with consumers.”

What:        Jason Paris, Director, Business Development, Parks Associates at CONNECTED +

Date:         September 28, 2015

Time:         8:45 – 11:00 AM


Opening Keynote “A Connected World with Intelligence”

                    Speaker: Ohad Zeira, Director - IoT, Connected Home, Verizon

“A Canadian Smart Home”

                    Speakers: Len Diplock, VP, Corporate Development, Direct Energy

                    Greg Roberts, VP, Marketing, Icontrol Networks

                    Dr. Ron Dembo, Founder & CEO, Zerofootprint

                    Paul Barter, Adjunct Professor of Technology Strategy, Schurlish School of Business

“Internet of Everything”

                    Speakers: Brad Hintze, Director, Product Marketing, Control4

                    Kars-Michiel Lenssen, Director and Principal Scientist, Philips

                    Mal Raddalgoda, Principal Consultant (IoT), Ericsson

                    Bill MacGowan, Director, Smart Connected Real Estate, Cisco

Where:     MaRS Centre
101 College St
Toronto, ON M5G 1L7

Twitter:    @ParksAssociates

Parks Associates is also a sponsor of CONNECTED +. Media interviews with Jason Paris are available. To request a meeting or specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Next: 2.5 million Western European Households will have a smart home controller by 2019
Previous: Over 40% of new security monitoring subscribers have a cable or telecom operator as their provider


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