Wednesday, September 17, 2014

Parks Associates: 87% of young adults 18-24 in the U.K. and Germany subscribe to a pay-TV service

Director of Research to discuss Millennial and Generation Z trends at EuroSummit’14 this week

New European research from Parks Associates finds 87% of adults 18-24 in U.K. and German broadband households  subscribe to a pay-TV service, while only 49% of these young adults in Spain subscribe to pay TV. Brett Sappington, Director, Research, Parks Associates, will discuss this new research atEuroSummit’14on the panel "Meet the Millennials! Executives and kids debate the future," Thursday, September 18, 11:30-12:30.

“Western European homes will buy over 24 million intelligent screens in 2014, including smartphones, tablets, computers, and smart TVs, and the younger generations are leading this purchasing trend,”Sappington said. “This EuroSummit’14 panel will be a unique opportunity to discuss evolving media and technology trends and preferences based on behaviors of both Millennials and Generation Z, which includes children ages 9-14.”

Parks Associates industry reports and research available for purchase include “Emerging Power of IoT in Europe,” “The Evolving Market For Streaming Media Devices,” and “TV Everywhere 2.0: The Next Steps in Multiscreen.”

What:       Brett Sappington, Director, Research, Parks Associates, at EuroSummit'14

                 "Meet the Millennials! Executives and kids debate the future"

                 Other Panelists:

                 Christian Kurz, VP Research & Insights, Viacom International Media Networks

                 Patricia Hidalgo, SVP, Chief Content & Creative Officer Kids, Turner Broadcasting EMEA

                 Michiel Bakker, CEO, Ginx TV Ltd

                 Moderator:  Joeri Van den Bergh, Co-founder & Managing Partner of InSites Consulting

When:      September 18-19

Where:     Copenhagen, Denmark

Press Registration: krisztina.homolay@ctameurope.com

Twitter:   @ParksAssociates

                @BrettsView

                @CTAME

Sappington is an expert in worldwide television and broadband services and leads research on access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. He will moderate several sessions at Parks Associates’ ninth-annual CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home conference, November 18-19 in Amsterdam.

Media interviews with Brett Sappington are available at EuroSummit'14. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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