Tuesday, September 11, 2012

Apple challenges Google's dominance in smartphones as new iPhone 5 nears release

Parks Associates Announces Mobile Research on iPhone vs. Android in User Satisfaction

As Apple prepares to release its new iPhone model, new research from Parks Associates shows the iPhone leads its rivals in customer satisfaction, with 75% of its owners “very satisfied” with their handset versus 61% of Android phone owners.

The firm's Untapped Consumer Opportunities for Mobile Services reveals 34% of U.S. smartphone shoppers from households with an annual income of $50,000-$75,000, surveyed in July 2012, plan to purchase an iPhone. The same percentage plan to buy a Google Android phone, whereas last year, only 24% planned to purchase an iPhone versus 39% in favor of an Android phone. Similarly, smartphone shoppers with a four-year college degree, who once favored Google over Apple, now put the iPhone on top.

“The iPhone scores higher than Android in user satisfaction in virtually all surveyed features, but Android phones have ruled the market due to lower costs,” said John Barrett, Director, Consumer Analytics, Parks Associates. “However, a sixth-generation iPhone will reduce the prices of previous models and draw even more attention to the brand, expanding its appeal to other consumer segments."

According to Parks Associates mobile research:

  • 74% of iPhone users are very satisfied with their phone's ability to run apps, versus 59% among Android users
  • 69% are very satisfied with the music and video content available on the iPhone, versus 58% among Android users
  • 71% are very satisfied with the apps available for the iPhone, versus 60% among Android users


Parks Associates research - iPhone vs. Android purchase intentions

The research firm also announced data on several of the expected new features of the iPhone 5, including:

  • 4G/LTE: Parks Associates' research shows nearly 50% of U.S. smartphone users consider 4G/LTE access as very important when choosing a mobile service provider.
  • Improved Siri functions: Over 75% of U.S. users of Apple iPhone 4S are satisfied with the Siri voice-command feature, but only 37% want to have a similar voice-command interface for their TV set. An improved Siri could boost its appeal for other connected devices.
  • Apple's Passbook, a mobile-wallet app: Nearly 50% of smartphone owners find the mobile wallet concept appealing.

Additional data comparing iPhone user satisfaction to Android is available at http://www.parksassociatesblog.com.

Parks Associates' Mobile and Portable Service analyzes the market for smartphones, tablets, and similar devices.

Analysts are available for comment on the iPhone launch. Please contact Mindi Sue Sternblitz-Rubenstein at 972.996.0212, Mindi.Sue@ParksAssociates.com.

For more information, visit http://www.parksassociates.com or contact 972-490-1113, sales@parksassociates.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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