Tuesday, October 14, 2014

Parks Associates: More than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018

Director of Research presents new 4K research at TV Xperience World 2014

New research from Parks Associates finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

Brett Sappington, Director of Research at Parks Associates, will discuss strategies to deploy 4K solutions that align with consumer demands and expectations during the session "Understanding the Importance of 4K" on Wednesday, October 15, at TV Xperience World 2014 in New York.

“To enjoy the true benefits of 4K, three things need to be present: the television, the content, and a way to get the content to the TV,” Sappington said. “4K can deliver an enhanced experience to viewers, but these three factors are not yet aligned. Getting 4K content to the TV remains a key challenge as is the pace of production of 4K content. At TV Xperience, we will discuss these challenges and recommendations for industry players as they plan for a 4K world."

What:       Brett Sappington, Director, Research, Parks Associates, at TV Xperience World 2014

                   "Understanding the Importance of 4K"

When:      October 15, 2014

                   4:25-4:45 p.m.

Where:      Convene Center

                   810 7th Avenue

                   New York, NY

Press Registration:http://tvxperienceevent.com/press-registration/

Twitter: @ParksAssociates

                @BrettsView

                @tvconnectevent

                 #tvxperience

Sappington leads Parks Associates’ services research team, including digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. He focuses on the activities and trends among operators and the market forces affecting their businesses.

Next month, Sappington will moderate panels on the entertainment industry, include the future of 4K, at Parks Associates’ ninth-annual CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home conference, taking place November 18-19 in Amsterdam.

Media interviews with Brett Sappington are available at TV Xperience World. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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