Tuesday, October 21, 2014

Parks Associates: Nearly one-half of Spanish broadband households receive local broadcast TV channels only

Content and Access Services Analyst to present new entertainment research at Broadband World Forum

New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.

"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," said Glenn Hower, research analyst, Parks Associates. "Given that these connected consumers have easy access to broadcast and Internet content, it is difficult to sell pay-TV services in the highly competitive European markets."

Hower will highlight new European entertainment research while chairing a session during the Future Disruption track at Broadband World Forum, on Wednesday, October 22, in Amsterdam.

What:       Glenn Hower, Research Analyst, Parks Associates, at Broadband World Forum

When:      October 22, 2014

                   13:20-14:30

Where:      RAI Exhibition & Convention Centre

                   Europaplein

                   Amsterdam, The Netherlands

Press Registration:http://broadbandworldforum.com/press-registration/

Twitter: @ParksAssociates

                @GlennatParks

                 #bbwf

Hower studies entertainment content and delivery services. He is experienced in entertainment content production and distribution systems with a particular emphasis on radio, television, and film content. Media interviews with Glenn Hower are available at Broadband World Forum. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

Parks Associates will present European consumer research and market analysis at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home, 18-19 November, in Amsterdam. Register at www.connectionseurope.com. 

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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