Tuesday, October 21, 2014

Parks Associates: Nearly one-half of Spanish broadband households receive local broadcast TV channels only

Content and Access Services Analyst to present new entertainment research at Broadband World Forum

New European IoT research from Parks Associates finds nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services.

"Nearly 70% of Spanish broadband households have Internet-connected CE, and 54% have active PC-to-TV connections," said Glenn Hower, research analyst, Parks Associates. "Given that these connected consumers have easy access to broadcast and Internet content, it is difficult to sell pay-TV services in the highly competitive European markets."

Hower will highlight new European entertainment research while chairing a session during the Future Disruption track at Broadband World Forum, on Wednesday, October 22, in Amsterdam.

What:       Glenn Hower, Research Analyst, Parks Associates, at Broadband World Forum

When:      October 22, 2014

                   13:20-14:30

Where:      RAI Exhibition & Convention Centre

                   Europaplein

                   Amsterdam, The Netherlands

Press Registration:http://broadbandworldforum.com/press-registration/

Twitter: @ParksAssociates

                @GlennatParks

                 #bbwf

Hower studies entertainment content and delivery services. He is experienced in entertainment content production and distribution systems with a particular emphasis on radio, television, and film content. Media interviews with Glenn Hower are available at Broadband World Forum. To request a meeting or specific research data, contact Holly Sprague at hsprague@gmail.com or 720-987-6614.

Parks Associates will present European consumer research and market analysis at CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home, 18-19 November, in Amsterdam. Register at www.connectionseurope.com. 

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, and Connected Health Summit: Engaging Consumers.

http://www.parksassociates.com

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