Tuesday, October 23, 2012

U.S. IPTV subscribers will more than double from 8.8 million in 2011 to 18.6 million in 2017

Analysts to Present New Video and Cable TV Research at TelcoTV and Cloud Services Summit This Week

At TelcoTV and the Cloud Services Summit this week, Parks Associates will share new research in video services, which shows telcos will lead the next stage in pay-TV services as the number of IPTV subscribers in the U.S. will exceed 18 million in 2017. The research firm will host the pre-event workshop “New Opportunities in the Connected Home – Expanding Role of the Service Provider” at TelcoTV and moderate multiple sessions during the conferences, October 24-26 in Las Vegas.

New research from Parks Associates shows telcos are leveraging their fiber-based broadband offerings to attract new customers:

  • Satellite's share of the pay-TV market will drop to 30% by 2017.  Cable's share will fall to 52%, and IPTV's will rise to 18%.
  • Cable subscription figures will decline from 60.7 million in 2011 to 56.1 million in 2017.
  • The number of U.S. IPTV subscribers will rise from 8.8 million in 2011 to 18.6 million in 2017.


“The era of huge subscriber gains in the U.S. pay-TV market is over," said Jim O'Neill, Research Analyst, Parks Associates. "Cable TV providers are losing subscribers to IPTV services from AT&T, Verizon, and CenturyLink. Satellite providers also will experience subscriber loss as telcos continue to expand fiber footprints, leverage pricing on triple- and quad-play bundles, and offer advanced TV Everywhere products. Going forward, subscriber retention will become the focus for cable and satellite providers.”

Market Share - Pay-TV Subscribers - Parks Associates

Parks Associates notes U.S. subscribership to satellite and cable television services has plateaued.  However, large cable operators such as Comcast and Time Warner Cable are already adjusting their messaging and packages to emphasize their high-speed services. Google has also entered this market with deployment of Google Fiber in Kansas City.

"Experiments in high-speed broadband will spawn the next wave of advanced Internet services, including new streaming and cloud-based video services," said Stuart Sikes, President, Parks Associates. "Parks Associates will discuss the new market realities in video services at TelcoTV and our upcoming CONNECTIONS™ conferences."

Parks Associates will be participating in the following sessions at TelcoTV and the Cloud Services Summit this week:

  • Parks Associates Pre-Event Workshop "New Opportunities in the Connected Home – Expanding Role of the Service Provider" – Wednesday, October 24
  • "Facilitating the Connected Home: Creating the Ties that Bind" – Wednesday, October 24
  • "Getting Started in the TV Everywhere Business" – Friday, October 26
  • "Cloud Applications with Promise" – Friday, October 26, at the Cloud Services Summit


During TelcoTV, visit Parks Associates at Booth 1020. Parks Associates analysts are available for press meetings. To schedule a meeting or request specific research data, please contact Holly Sprague, hsprague@gmail.com, 720.987.6614.

For more information, visit http://www.parksassociates.com or contact 972-490-1113, sales@parksassociates.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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