Monday, May 21, 2012

Parks Associates: Mobile value-added services (VAS) generated revenues of $14.5 billion worldwide for mobile operators in 2011

Parks Associates’ Harry Wang to address impact of OTT Video on mobile networks at 2012 LTE World Summit

Parks Associates research finds mobile branded data services, also termed mobile value-added services (VAS), generated estimated revenues worldwide of $14.5 billion for mobile operators in 2011. Harry Wang, Director, Health & Mobile Research, Parks Associates, will discuss the new business climate for global mobile operators at LTE World Summit, May 23-24, Barcelona.

Mr. Wang heads the Mobile and Portable research division of Parks Associates, which will soon release the report Driving 4G Adoption: Global Mobile Innovations. He will participate in several sessions and chair a half-day of sessions, presenting consumer data and discussing business strategies for operators as they shift focus from voice and messaging services to mobile data, with video, web, and second-screen services.

Mr. Wang will present during the panel session “Video and Premium Content on LTE networks,” May 23, 5:35 p.m. He will address the impact of video on mobile networks and monetization strategies. Other participants include representatives from Accenture, F5 Networks, Fring, and Telio.

“Effective network management creates new ways to drive revenue growth. New services such as video calling require substantial bandwidth and high levels of quality-of-service assurance,” Wang said. “Operators need to quickly figure out how to leverage their network to enable their own branded video-calling services or risk losing this future revenue stream to their competitors.”

On May 24, Harry Wang will host the breakfast briefing "Valued-added Service (VAS) for Mobile Operators: Innovations and Business Models" and chair "Track 11: Devices/Smartphone Developments," 2:30-6:00 P.M.

To meet with Harry Wang or for more information on Parks Associates research, contact sales@parksassociates.com, visit www.parksassociates.com, or call 972-490-1113. He will also present mobile research and analysis at CONNECTIONS™ at TIA, June 5-7, www.connectionsconference.com.

For more information, visit http://www.parksassociates.com or contact 972-490-1113, sales@parksassociates.com.

More information about CONNECTIONS™ at TIA can be found at www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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