Monday, May 07, 2012

Growth of pay-TV services in Brazil increased by over 30% in 2011

New Research from Parks Associates Shows Growth Rate of Broadband and Pay-TV Services in Emerging Markets

Parks Associates' latest global research finds Brazil is outpacing Russia, China, and India in its growth rate for pay-TV subscriptions and its household discretionary spending for movies, music, and games is nearly double that of China.

During 2011, pay-TV service subscriptions in Brazil increased by over 30%, and broadband service subscriptions grew by 20%, according to the firm’s report Digital Lifestyles: Emerging Markets. By comparison, service growth in Russia and China is at or below 20%.

“While digital home opportunities are available in several emerging markets, the growth in Brazil is phenomenal,” said Brett Sappington, Director, Research, Parks Associates. “The country is seeing the emergence of new broadband homes that are able to receive these products and services for the first time. Netflix, Samsung, and other major companies are moving quickly to capitalize.”

Growth Rates - Pay TV and Broadband - Brazil, India, China, Russia - Parks Associates

Continued economic improvement in the country has increased demand for CE, and over one-fourth of Brazilian broadband households pay for an online video streaming service. Netflix recently entered this market, and LG Electronics plans to roll out its Google TV in Brazil in the near future. However, there is already intense competition from incumbents' VOD offerings. Operators, including Oi (Brasil Telecom), Net (Net Servicos de Comunicaçao), Telefónica Brazil, and GVT, have increased their investments in infrastructure, expanding the availability and scope of services available to consumers.

Brazil does have problems associated with a growing nation, including regulation, poverty, and piracy. A 100% tax on imported consumer technology products inhibits legitimate retail sales and fosters an active “grey market” for CE.

Digital Lifestyles: Emerging Markets provides a holistic view of the consumer technology product and service trends that are impacting digital living in emerging markets, including Brazil, Russia, China, and India.

Parks Associates will present consumer research on broadband adoption, online video trends, and value-added services at CONNECTIONS™ at TIA, June 5-7, Dallas, Texas. More information about CONNECTIONS™ at TIA can be found at

Parks Associates is supporting MVNOs Industry Summit LatAM 2012, May 29-30, in São Paulo, Brazil.

For information, visit or contact 972-490-1113,

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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