Wednesday, March 04, 2015

App users regularly use 7-8 apps on mobile devices, social networking apps most popular

Mobile Analyst Tejas Mehta to attend Mobile World Congress this week

Parks Associates announced smartphone and tablet research at Mobile World Congress today showing app users regularly use nearly 8 apps on their smartphone and nearly 7 apps on their tablet. The average user spends 3.3 hours per week using social networking apps on a smartphone, while gaming and music apps score 2.7 and 2.6 hours per week, respectively. Fourteen percent of smartphone users and 26% of tablet users do not regularly use an app.

“Although the number of smartphone users has greatly expanded since 2012, the average app use among smartphone users has held relatively constant,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “This leaves an increasingly wide variety of apps competing for the finite attention span of the consumer.”

Mobile App Usage - Smartphone at Tablet Users in U.S. Broadband Households

Parks Associates’ research Consumer Segmentation: Mobile App Users shows smartphone penetration increased rapidly over the past few years. Smartphone ownership among U.S. broadband households with mobile phone service increased from 8% in 2005 to over 80% in 2014. Tablet adoption has increased by roughly 30% since 2012 to exceed 60% of U.S. broadband households.

Tejas Mehta, Research Analyst, Parks Associates, is attending Mobile World Congress this week in Barcelona. Additional mobile apps and health research from Parks Associates’ Engaging Consumers for Healthy Living: Health Apps shows:

70% of smartphone users and 56% of tablet users use social networking apps on a monthly basis.

19% of smartphone owners and 20% of tablet owners find a master health app that aggregates data from all health apps very appealing.

To schedule an interview with Tejas Mehta or request specific data, contact Holly Sprague at hsprague@gmail.com, 720.987.6614. 

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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