Thursday, March 20, 2014

Online video the most important video source for young consumers

Parks Associates presents new OTT video services research in webcast

Over 50% of U.S. broadband households now use paid over-the-top (OTT) video services, either subscription or transactional, according to research from Parks Associates. The firm, which also notes 37% of consumers 18-24 say online video is their most important video source, will discuss its consumer research and analysis for online video in the complimentary webcast "OTT Services: Moving from Sideline to Primetime," Thursday, March 27, 1 p.m. CT (11 a.m. PT).

"Parks Associates research shows 45% of U.S. broadband households subscribe to a paid online video service, with younger consumers such as Millennials more likely than older consumers to use OTT services," said John Barrett, director, Consumer Analytics, Parks Associates. "In our upcoming webcast, we will discuss the emerging role of over-the-top video and its relationship to pay-TV services.”

According to the market research firm, online video is one of the most important sources of video among all U.S. broadband households. Over 40% of U.S. broadband households selected online video as one of the top three important sources of video, versus 25% for rented DVDs or 13% for owned Blu-ray discs.

Barrett and Brett Sappington, Director, Research, Parks Associates, will lead the March 27 webcast discussion on global trends in OTT services and the role of pay-TV providers in the future of OTT. The webcast will feature Parks Associates' latest consumer research on usage, segmentation, expenditures, and motivations regarding OTT services. Topics include:

  • Impact of OTT video services on the traditional video ecosystem
  • Global overview of online video market
  • Response of pay-TV providers to OTT threats
  • Consumer usage, segmentation, expenditures, and motivations regarding OTT services

Online video, OTT services, and pay-TV provider strategies will also be focuses of Parks Associates’ 18th annual CONNECTIONS™: The Premier Connected Home Conferenceon May 13-15, 2014, in San Francisco. The sessions "OTT Services in a Pay-TV World"and "Young Consumers and the Future of Video Services"analyze future strategies for service providers in the video content ecosystem.

CONNECTIONS™ Keynotesinclude AT&T, Cisco, Lowe’s, ARRIS, and iControl Networks. Sponsors for CONNECTIONS™include CEA, iControl Networks, Amdocs, Lowe's, Qualcomm, Arrayent, NETGEAR, PlanetEcosystem, Support.com, Z-Wave, AlertMe, Honeywell, Linear, SmartRG, Ayla Networks,  and GreenWave Reality.

Press can register for the webcast at http://www.parksassociates.com/ott-services-march2014. CONNECTIONS™ press passes for are available at http://www.parksassociates.com/events/connections-us/media/presspass.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: Parks Associates CEO to discuss pay-TV strategies at Connected TV World Summit
Previous: Consumer Expectations Remain High for OTT TV Service Experiences

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2021 Parks Associates. All Rights Reserved.