Wednesday, June 11, 2014

Parks Associates CEO to discuss pay-TV strategies at Connected TV World Summit

CEO of international research firm chairs pay-TV session with Cox, Liberty Global, ADB, and Verimatrix

Parks Associates announced today CEO Tricia Parks will chair the session "Technology that will Shape the Pay TV Connected Home" on Thursday, June 12, at the Connected TV World Summit. The session, with speakers from Cox, Liberty Global, ADB, and Verimatrix, examines the impact of current and future innovations on pay-TV services and operator strategies.

Parks Associates research shows, despite cord-cutting fears inspired by connected CE and OTT video, pay-TV adoption rates are holding steady. In the U.S., 90% of OTT service subscribers also subscribe to a pay-TV service. Furthermore, pay-TV adoption is higher among connected CE owners than among those without; 97% of U.S. broadband households with three or more connected CE devices have a subscription.

“Roughly one-third of connected CE purchases influence service subscriptions, and most of these prompt upgrades over downgrades," said Tricia Parks, Chairman, Founder, and CEO, Parks Associates. “For example, 8% of recent CE buyers upgraded their pay-TV service because of the purchase. Operators throughout the world are re-thinking their approach to OTT and how best to leverage these new, 'unmanaged' screens coming into the connected home.”

Operators will face increased competition from Netflix as the firm expands across Europe. Parks Associates reports over 50% of U.S. broadband households with a connected CE watch at least one hour of video per week using Netflix.

Connected TV World Summit takes place June 11-12 at the Royal College of Physicians in London. Parks will chair the session "Technology that will Shape the Pay TV Connected Home," June 12, 12:20-1:00 p.m., featuring:

John Civiletto, VP, Technology Strategic Architecture, Cox

Eric Budin, VP, Product Strategy and Incubation, Liberty Global

Roberto Pellegrini, VP Strategic Marketing, ADB

Steve Christian, VP, Marketing & Product Management, Verimatrix

Parks Associates will host CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home on November 18-19 in Amsterdam. For information on Parks Associates, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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