Friday, January 02, 2015

Parks Associates Research Director to address 2015 smart home market at AT&T Developer Conference

Research Shows 62% of U.S. broadband households are not familiar with smart home products

Tom Kerber, Director of Home Controls & Energy Research at Parks Associates, will present smart home product adoption and value-added services research during the session “Relevant IoT Connected Services for Broad Consumer Adoption" at the AT&T Developers Summit on Monday, January 5, 4:00-4:45 P.M., Las Vegas, Nevada. Mr. Kerber will discuss the barriers to smart home adoption, the growing importance of interoperability, and the businesses and products that are driving the smart home market.

"Parks Associates consumer research shows that 62% of U.S. broadband households are not familiar with smart home products and 69% don't know where to buy smart home products," Kerber said. "This lack of awareness is the leading obstacle to smart product and service adoption, but entry of large service providers into this market will help to overcome this barrier. New business innovations, value-added services, and big brand names are coming together to help increase awareness and drive the smart home products and services market forward in 2015.”

What:       Tom Kerber, Director, Home Controls and Energy Research, Parks Associates, speaking at AT&T Developers Conference, in the session, “Relevant IoT Connected Services for Broad Consumer Adoption"

Date:        January 5, 2015

Time:       4:00-4:45 P.M.

Where:    Palms Casino and Resort, Las Vegas, Nevada


Twitter:    @ParksAssociates


Mr. Kerber leads Parks Associates research in the areas of home controls, energy management, security, home networks, and the smart home ecosystem. He authors numerous reports every year covering the evolution of technology, partnership opportunities, and new business models, and he leads projects for many Fortune 500 companies to help clients refine smart home strategies, develop scenarios of the future of the smart home market, enhance product roadmaps, and refine specific product features.

In addition, Mr. Kerber leads the firm's annual Smart Energy Summit: Engaging the Consumer. The sixth-annual Smart Energy Summit will take place February 16-18, 2015, at the Four Seasons Hotel in Austin, Texas.

Parks Associates is a leading global smart home and Internet of Things market research firm. The company hosts several industry events each year, including the upcoming CONNECTIONS™ Summit at CES: Monetizing Smart Home Solutions & Connected Devices, January 6, Las Vegas, Nevada, and CONNECTIONS™ U.S., May 19-21, San Francisco, California.

Media interviews with Tom Kerber are available. To request a meeting or specific research data, contact Holly Sprague at or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Next: Internet of Things: 37% of U.S. broadband households will buy one or more smart devices in 2015
Previous: Parks Associates: 62% of Consumers Unfamiliar with Smart Home Products or Services


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