Wednesday, January 09, 2013

Over 650 million households worldwide will have broadband and over 430 million will have a data network by end of 2013

New whitepaper addresses key topics at 2013 Consumer Electronics Show (CES)

Parks Associates today announced a new whitepaper at the 2013 International Consumer Electronics Show (CES) that features the firm's analysts addressing key trends reshaping the connected home. The research firm states broadband penetration will exceed 650 million households worldwide and nearly 430 million households worldwide will have a data network this year.

“Trends, Technologies, and Ecosystems: Evolution of the Digital Home” cites strong consumer demand for new technologies and devices but shows consumers are reluctant to incur additional service fees, especially as they receive multiple offerings from many different providers. Parks Associates highlighted these key issues during the firm’s seventh-annual CONNECTIONS™ Summit at CES on January 8, featuring over 20 speakers from the digital-home industries.

"In our research, we are seeing consumers demand a clear value proposition on core functions before they start adding additional features," said Stuart Sikes, president, Parks Associates. "For example, connected cars represent a key area of growth and a hot topic at CES. Approximately one-third of U.S. car owners have in-vehicle connectivity, but our research shows the most popular apps relate to navigation and vehicle performance. To remain competitive, service providers and CE manufacturers must ensure their core offerings remain relevant to the connected consumer."

Research in the whitepaper includes: 

  • U.S. revenues from IP connected home service bundles will reach $780 million in 2013 and $1 billion in 2014.
  • 71% of smartphone owners have at least one paid app installed on their phone.
  • By 2017, broadband service providers worldwide will deploy 120 million residential gateways and routers, up from 75 million in 2012.
  • Tablet owners watch six hours of video on the device per week.
  • Energy monitoring and control systems have demonstrated energy savings approaching 17% in some homes. Providers, manufacturers, and utilities will employ big data and data analytics going forward to increase savings and efficiency while retaining consumer comfort.
  • 90% of pay-TV customers in North America have access to TV Everywhere.
  • Just 10% of U.S. broadband households want to rent and watch video through a social networking site.
  • Roughly 20% of U.S. broadband users watched video on a mobile phone in the past 30 days.


To download this whitepaper, go to www.parksassociates.com/digitalhome.

Parks Associates analysts are available at CES for interviews. Contact Holly Sprague at 720.987.6614 or hsprague@gmail.com for meetings and specific research requests. During CES, visit Parks Associates in Booth #21944 in LVCC, South Hall 1.

Parks Associates will host the fourth-annual Smart Energy Summit, February 25-27, and the seventeenth-annual CONNECTIONS™: The Premier Connected Home Conference, co-located with CTIA 2013, May 20-23.

Visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113 for information.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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