Thursday, January 24, 2013

72% of U.S. consumers interested in tech support services prefer a comprehensive option and assistance

New research report details opportunities in tech support for service providers, retailers 

International research firm Parks Associates  announced new tech support research today showing the do-it-yourself (DIY) model is  the dominant, but not preferred, method for consumers setting up new connected or mobile devices.

The firm's industry report Creating Holistic Consumer Technology Support Services reports, among U.S. broadband households purchasing new devices, 81% set up a new tablet on their own, 72% set up a smartphone on their own, and 60% set up a new home network on their own. However, only 51% of these consumers overall would prefer the DIY method on the next setup. Smartphones were the devices most commonly set up by broadband households over the past 12 months.

"Improvements in automated device discovery and intuitive interfaces have boosted DIY setup on new devices, but a significant percentage of people prefer assistance," said Patrice Samuels, research analyst, Parks Associates. "Meeting this demand through premium technical support services provides outstanding growth opportunities for retailers, CE manufacturers, and service providers and creates opportunities to build long-term relationships with consumers."

Parks Associates estimates U.S. tech support revenues will exceed $8 billion in 2017.

The interconnectedness and interdependence among devices in the digital home blur the lines for ownership of a problem, so approximately 25% of consumers with a networking-related problem contacted their broadband service provider for assistance, regardless of where they purchased the home networking equipment. In response, providers such Comcast and CenturyLink have expanded their support services to include services, traditionally out-of scope, available on a premium or paid basis.

Parks Associates - Consumer Research on Tech Support Services

"Consumers want a solution that covers their support needs for all of their gadgets—computers, tablets, and smartphones; 72% of consumers interested in technical support feel the service should be able to fix every technical problem they experience," Samuels said. "As the boundaries separating digital devices blur, support services likewise will have to expand in order to effectively resolve consumers’ support needs."

Parks Associates' Creating Holistic Consumer Technology Support Services explores the leading motivations driving the expansion of technical support services as well as the revenue opportunity for providing premium technical support. For more information, visit http://www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: Almost 35% of U.S. Broadband Households Experience Problems With Their Home Network
Previous: Connected home services provide growth opportunities for CE, retailers, and broadband providers

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