Tuesday, December 30, 2008

U.S. consumer interest in home networking migrates to mobile and portable devices

Parks Associates survey identifies features driving demand for new digital cameras and mobile phones

A new study from international research firm Parks Associates finds consumer demand for networking features will drive the next wave of consumer electronics purchasing, particularly for imaging and mobile devices such as digital cameras, photo frames, and mobile phones. Digital Media Evolution, a new survey from Parks Associates, finds nearly 50% of U.S. broadband households want a digital camera with networking capabilities, with nearly 40% similarly interested in a networked digital photo frame.

Applications for transferring media and communications among portable and fixed devices are driving this interest in networking. Parks Associates reports that consumers see real value in the ability to transfer a mobile call to a fixed-line phone or to move music and photos among PCs and portable multimedia players.

Interest in Connected Consumer Electronics

“We’re entering a new stage in home networking, where interoperability between fixed and portable devices defines new user experiences,” said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. “This trend will guide the development of powerful but energy-efficient networking solutions and the design of middleware and user interfaces that can be implemented on multiple devices running a variety of processors and core software.”

Digital Media Evolution is a nationwide survey of U.S. consumers in broadband households and focuses on 2008 consumer electronics purchases, including planned and completed holiday purchases. It also examines consumer interest in networked consumer electronics and willingness to pay a premium for connected devices.

Parks Associates will present research from this and other projects at CONNECTIONS™ Summit at CES, January 8-9, 2009. Visit www.connectionssummit.com for information.

For information about Digital Media Evolution, or to set up a meeting with Parks Associates analysts at CES, visit www.parksassociates.com or contact sales@parksassociates.com, 972-490-1113. During CES, visit Parks Associates at Booth #25556, South Hall 2, Ground Floor.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: Parks Associates forecasts advanced TV, mobile advertising, and social networking to lead long-term recovery in U.S. ad spending

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