Wednesday, August 26, 2015

15 million consumers are enrolled in a corporate wellness program

Wearables, Integration, Service Models, and New Partnerships a key focus at Connected Health Summit: Engaging Consumers

Digital health research from Parks Associates estimates 15 million U.S. broadband households are enrolled in a corporate wellness program, ranging from weight-loss programs to alcohol management courses. Additionally, nearly 30% of U.S. broadband households with at least one connected fitness device received the product with a corporate discount. The report Wearables for Health: Innovations and Disruptions notes that companies struggling with employee healthcare costs have launched these programs to control long-term expenses, which in turn creates new partnership opportunities for service providers, device makers, and insurers.

“Wearable devices and their apps represent new platforms through which healthcare industry players can encourage positive health and wellness behaviors,” said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Employers will be particularly interested in wearables for health and wellness management. If usage leads to improved productivity, reduced work absence, lowered health bills, and cutbacks on health insurance premium payments, then employers can become a significant distribution channel for wearable device makers.”

Harry Wang will moderate multiple sessions at Connected Health Summit: Engaging Consumers, September 9-10 in San Diego, a unique event for all players in the connected health ecosystem, including device makers and distributors, service providers, insurance and health institutions, software and app developers, and brands and merchants. Featured panels focused on this area include:

  • “Integrating Wearables for Consumer Care,” featuring executives from ARM, CEA, iHealth Labs, Lumo BodyTech, and National Sleep Foundation
  • “Disrupting and Rebuilding: New Care Service Models for Consumers,” featuring executives from Cigna, Doctor on Demand, HealthSpot, iTriage, and MDLIVE
  • “Making Sense of Partnerships in the Connected Health Market,” featuring executives from AARP, Dignity Health Telemedicine Network, Remedy Health Media, ROC-Connect, and Welltok

“Owners of a fitness or wellness device acquired through a corporate wellness program use the device much more frequently than owners without the benefit of a corporate discount,” Wang said. “Ownership of connected fitness trackers in the U.S. grew from about four million users at the beginning of 2013 to an estimated 15 million by the end of 2014. There are multiple opportunities for many players as this space continues to mature.”

Wearables for Health: Innovations and Disruptions examines new wearable products that support consumers’ health and wellness management and care providers’ monitoring of patients in and outside of the home. It analyzes the impact of the smart watch on the wearables market for health and wellness and provides forecasts of health and wellness wearables unit sales and revenues.

For information on Connected Health Summit, visit Follow the conference on Twitter at @CONN_Health_Smt and #ConnectedHealth15. To schedule a meeting with an analyst or speaker, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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