Thursday, December 07, 2017

Parks Associates and TiVo Examine Top 5 IPTV Challenges in Industry Webcast

44% of U.S. broadband households have two or more connected video entertainment devices

Parks Associates will host the industry webcast “Top 5 IPTV Challenges: Decoding UX Trends, Android TV & Cloud Services” on Tuesday, December 12, to examine the challenges for operators in providing IPTV services as consumers view content across managed set-top-boxes (Linux, Android TV, ASOP) and their devices (Apple TV, Amazon Fire, Roku, mobile, and web).

Sponsored by TiVo, this webcast will address how the proliferation of video streaming devices creates challenges for operators to provide a high-quality user experience (UX) as viewers move between different platforms. Parks Associates research finds 67% of U.S. broadband households own at least one Internet-connected home video entertainment device for streaming content to a TV screen, including smart TVs, game consoles, and streaming media players, and that 44% of all U.S. broadband households own two or more such devices.

Internet-connected home video entertainment device ownership | Parks Associates

“In the IPTV world, the user experience essentially defines the video service for subscribers, making the UX a critical element in any successful video service,” said Brett Sappington, Senior Director of Research, Parks Associates. “Consumers have multiple options when consuming content, and they expect the same quality experience no matter what platform they are using. Operators face competition from traditional and emerging players where the user experience is the differentiator and the key to effectively competing in this new era of IPTV services.”

During the webcast, Parks Associates and TiVo will examine the top five considerations for IPTV providers as they compete in the connected home landscape, including strategies to leverage Android TV set-top boxes and the impact of user experience trends including personalization and voice interaction. Speakers include:


“Service providers are facing new challenges in today’s fragmented entertainment landscape,” said Jim Denney, Vice President of Product Management and Strategy, TiVo. “TiVo is providing the solutions that can help bridge the gap to meet the consumer’s insatiable desire for entertainment, and in turn, maintain subscriber loyalty.”  

According to Parks Associates research, 45% of U.S. broadband households have a smart TV, which is the most popular and commonly used device for streaming for TV-based viewing, followed by streaming media players. The international research firm also reveals:

  • Use of laptops to stream content to TVs continues to increase.
  • 82% of smart TVs owners now connect their sets to the Internet.
  • 33% of U.S. broadband households owned a streaming media player as of Q1 2017.

For more information and to register for the webcast, visit www.parksassociates.com/ux-dilemma. To speak with an analyst about this research, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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