Tuesday, November 24, 2020

45% of US broadband households subscribe to three or more OTT video services, up from 27% in 2019

Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more share insights at Future of Video

Parks Associates will host the third annual Future of Video: OTT, Pay TV, and Digital Media as a virtual conference on December 14-16, featuring insights from Amazon, Verizon, ESPN, Cox, Cinedigm, Roku, Fandango, and more, on changes in video distribution, trends in video aggregation, and the growth in consumer video consumption following COVID-19 pandemic restrictions.

“Nearly one-half of US broadband households subscribe to at least three OTT services,” said Elizabeth Parks, President, Parks Associates. “The Big 3 of Netflix, Amazon, and Hulu have dominated this market, but the influx of many new content and service options is driving more spending and sampling among households. At Future of Video, we welcome industry players to explore adoption, consumer attitudes, and sustainable business models for OTT services.”

Event sponsors include Comcast Technology Solutions, ContentWise, Verizon Media, You.i TV, Amdocs Media, Penthera, and Verimatrix.

2020 Speakers

VISIONARY SPEAKERS

Andrea Clarke-Hall, Vice President of Business Development, Tubi, Inc.

Jean Ellen Cowgill, GM of QuickTake and Global Head of Strategy and Business Development, Bloomberg Digital, Bloomberg Media

Carolyn Ferreira, Head of Customer Acquisition, Philo

Darren Lepke, Head of Video Product Management, Verizon Media

Sandeep Gupta, Vice President of Amazon Fire TV, Amazon

Damian Pelliccione, Co-Founder & Chief Executive Officer, Revry, Inc.

Renata Paulino Policicio, VP, Research and Insights, ESPN

Marty Roberts, CEO & Co-Founder, Wicket Labs

 

SPEAKERS

Marc Beckwitt, Executive Vice President - Business Affairs & Development, Pure Flix

Gabriel Berger, CEO, ThinkAnalytics

Lu Bolden, Chief Revenue Officer, Verimatrix

Renato Bonomini, VP Global PreSales, ContentWise

Michael Daley, Global VP Solution Evangelist, Vindicia, part of Amdocs Media

Christopher Dean, VP & GM, Media & Entertainment, Salesforce Industries

Megan Dover, Executive Director of Video and Entertainment Product Management and Development, Cox Communications

Alex Drosin, Head of Worldwide Business Development, Deltatre

Henry Embleton, Head of Ad Products & Revenue, Crunchyroll

Paul Finster, VP, Innovation & Webscale Sales, MediaKind

Rob Gelick, Executive Vice President and General Manager of Streaming Services & Chief Product Officer, ViacomCBS Digital

Peter Gibson, Exec. Director of Product, Comcast Technology Solutions

Gideon Gilboa, EVP Product, Marketing, and Solutions, Kaltura

Ben Grad, Head of Content Strategy & Acquisition, fuboTV

Rich Green, Director, Global Strategic Business Development, Intel Sports

Dan Hurwitz, Chief Revenue Officer, Penthera

Virginia Juliano, CEO & Founder, CobbleCord

Simon Leadlay, Head of Product Management, You.i TV

Bob Leighton, SVP, Liberty Global

Jodie McAfee, Senior Vice President of Marketing and Strategy, VIZIO

Stefanie Meyers, Senior Vice President Distribution, Starz

Alain Nochimowski, Chief Technology Officer, Viaccess-Orca

Erick Opeka, President, Digital Networks, Cinedigm

David Sanderson, CEO, Reelgood

Jason Schaeffer, SVP Growth, Crackle Plus

Kirstin Seitz, Head of Marketing Strategy and Operations, Philo

Blake Stuchin, VP, Digital Media Business Development, NFL

Jen Taylor, VP Digital Audience Development, A+E Networks

Chris Thun, VP of Product, TiVo

Stefan Van Engen, Senior Vice President, Content Programming and Partnerships, XUMO

Jennifer Vaux, Director, Programming Acquisition, The Roku Channel, Roku Inc.

Claire Weingarten, Director, Strategic Partnerships, Newsy, The E.W. Scripps Company

Mark Young, Senior Vice-President, Global Strategy, Business and Corporate Development, Fandango

The event will feature Parks Associates’ latest consumer and industry research:

  • 61% of US broadband households subscribe to at least two OTT services, up from 48% in 2019.
  • 45% subscribe to at least three, up from 27% in 2019.
  • 61% of US broadband households subscribe to Netflix; 47% subscribe to Amazon Prime Video; 36% subscribe to Hulu; 31% subscribe to Disney+.


For information on registration or press passes, contact Rosey Ulpino, rosey@parksassociates.com, 972.996.0233.

About Future of Video: OTT, Pay TV, and Digital Media

Future of Video: OTT, Pay TV, and Digital Media brings together senior leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer adoption, churn, and spending. The event provides insight into successful OTT strategy deployments, challenges for pay-TV providers, the role of connected CE in the growth of video viewing, new content formats, and the overall impact to the video market.

Future of Video addresses new strategies for cableco, OTT, and mobile service providers to provide high-quality customer service, retain subscribers and attract new customers, and design bundled options through new distribution strategies.

Future of Video takes place virtually on March 31, May 5, June 9, July 28, October 6, and December 14-15, 2021. For more information, visit www.futureofvideo.us.

Next: Roughly 40% of US broadband households have trialed at least one OTT video service during the COVID-19 crisis
Previous: Parks Associates announces visionary speakers from Revry, Tubi, and Verizon Media for Future of Video Conference

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