Tuesday, November 10, 2015

Parks Associates releases new industry research on IoT, home security, smart home controls, energy management strategies, and connected cars

Parks Associates recently released four new industry reports focusing on security systems in broadband homes, APIs in the smart home space, the appeal of connected car and smart home features, and trends driving adoption of connected devices. The new reports provide in-depth analysis of industry trends and consumer research, and include forecasts, business model strategies, and recommendations for players within these key market segments.

“Safety and security are the primary motivators for consumers adopting smart home solutions, so security households show a disproportionate level of ownership for smart home products,” said Stuart Sikes, President, Parks Associates. “While adoption of smart home devices is less than 20% among all U.S. broadband households, adoption is 35% among broadband households with security. Many new value propositions in areas such as energy and connected cars are now building on this foundation.”

Parks Associates consumer research - Smart Home and IoT Adoption among Broadband and Security Households

Parks Associates research finds the most popular smart home devices are networked security cameras, followed by connected lighting and smart thermostats. Over 40% of thermostats sold in 2015 will be smart thermostats. Nearly 25% of vehicle drivers in U.S. broadband households find the ability for a connected car to automatically set a home “away mode” as very appealing.

The following industry research is now available:

The New Face of Home Security – 2015 Edition analyzes the issues, opportunities, and challenges facing the many companies seeking a piece of the U.S. marketplace for security systems and their smart home adjacencies.

Dashboard to Smart Home: Apps and APIs examines how apps and APIs create new business opportunities for OEMs of connected home controls, service providers, and app developers. It also provides details of the business models and case studies on the use of apps and APIs in the smart home sector.

Connected Cars and the Smart Home: Crossover Opportunities assesses smart home-connected car crossover opportunities, profiles early initiatives, and highlights the significant complexities inherent in bridging the ecosystems. The report includes a five-year forecast of connected cars in the U.S. market.

Winning Smart Home Strategies for Energy Management examines participation of connected products and smart home systems in energy management and includes descriptions and profiles of the evolving use of the cloud among companies and services for energy management and demand response.

Parks Associates will highlight the firm’s new consumer data and industry research at the upcoming CONNECTIONS™ Summit: IoT, Entertainment, and the Connected Consumer, hosted at CES® 2016 on January 6-7, 2016, in Las Vegas. For information on Parks Associates’ research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113.

To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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