Friday, September 23, 2016

24% of consumers with a sleep disorder want to know more about connected health technology solutions

Senior Research Director to Present Keynote Address at Sleep Technology Summit, September 26

Parks Associates today announced Harry Wang, Senior Director of Research at Parks Associates, will present the opening keynote this week at Sleep Technology Summit and address new connected health research on sleep health and the sleep technology market. According to 360 View: Empowering Healthcare Consumers, 24% of consumers with sleep disorders are interested in getting more information on new connected health devices that could help manage their condition.

“Nearly 60% of consumers have at least one chronic condition, and sleep disorders are among the top five of health complaints,” Wang said. “Connected health solutions can target this population through wearable devices, such as the Fitbit One, which integrates sleep monitoring with its activity tracker solution so that it can count steps during the day and the number of hours the user sleeps at night.”

Informational Interests among U.S. Respondents with a Sleep Disorder

The new research shows 13% of U.S. broadband households report having some sort of sleep disorder, and on average, U.S. consumers get sufficient sleep (at least seven hours) only six out of every 10 days. Over one-third of consumers acknowledge a need to better manage their sleep, and more than 40% of those with a sleep disorder are interested in receiving information about better daily routines.

Wang will discuss the new research during his keynote address “Sleep Tech Industry, Statistics and Trends” on Monday, September 26, at 8:05 a.m. PT in Santa Clara, California. Joining Wang at Sleep Technology Summit are speakers from The Sleep Doctor, WHOOP, Jawbone, ?URA, Quietyme, Beddit, ReST, Marriott International Global Operations, We Are Curious, Samsung, Rythm, and Somnoware Healthcare Systems.

Parks Associates is supporting Sleep Technology Summit, a one-day event co-located with the Health 2.0 Fall Conference, which explores trends in sleep data, technology’s role in the bedroom environment, lessons learned from technology experts, the future of sleep tech, and the latest products from sleep tech innovators. More information is available at www.sleepfoundation.org/technology.

Wang oversees Parks Associates’ mobility and apps research, which covers mobile/wearable devices and services, apps and APIs, and mobile commerce/marketing, payment, and connected car industries. He is also the founder and lead analyst of Parks Associates’ digital health research program. He recently led Parks Associates’ third-annual Connected Health Summit: Engaging Consumers, which included keynotes from HumanaVitality, Medtronic, Samsung, and Walmart.

Additional digital health research from Parks Associates can be found on the Connected Health Summit media data sheet, available online at www.connectedhealthsummit.com. To schedule an interview with Harry or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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