NPS for Smart Speakers Poor against Smart Home Devices

by Parks Associates | Aug. 28, 2018

International research firm Parks Associates announced today that Research Analyst Dina Abdelrazik will speak at CEDIA Expo, September 6 and 7 in San Diego, CA. Abdelrazik will address the impact that voice will have on user interfaces and specifically new partnerships within the smart home. The firm’s smart home research indicates, as adoption of smart speakers expands, consumer satisfaction with these devices must be monitored to ensure a robust user experience. Smart speakers, which an NPS of 26, have the lowest NPS score among all smart home devices, which in general have good scores, ranging from 47-37.

Net Promoter Score: Smart Home Devices

“It is surprising that smart speakers with personal assistants have such a low score, especially considering they have the highest purchase intention rate among all smart home devices,” said Dina Abdelrazik, Research Analyst, Parks Associates. “Integration with other smart home devices can be a challenge for consumers, which may contribute to low NPS. System integrators, as they add voice assistants to their services, have the opportunity to customize and integrate technology in the home with voice control to ensure a seamless and positive user experience.”

Abdelrazik will share research and insights, including findings from Parks Associates’ annual Security Dealer Survey, during the sessions “Voice-First Revolution: Next Gen Interfaces at Home” at 3:15 p.m. on Thursday, September 6, and “Voice Controls: Next-Gen User Interfaces” at 9:00 a.m. on Friday, September 7, at the San Diego Convention Center. Joining Abdelrazik for the Friday session are:

  • Alex Capecelatro, Founder and CEO,
  • Mason Hall, Product Leader, Controls and Software Platform, GE Lighting
  • Arsham Hatambeiki, SVP, Product and Technology, Universal Electronics Inc.
  • Mike Soucie, Senior Product Marketing Manager, Google
  • Paul Williams, VP, Product Management, Control4

CEDIA Expo is the event that's making smart home genius. More than 20,000 home tech pros and over 500 exhibitors convene for the leading event in connected technology. Attendees receive concentrated access to new products, breakthrough innovations, and targeted training in tech integration.

  • What: CEDIA Expo
  • When: Tuesday, September 4 to Friday, September 7
  • Where: San Diego Convention Center in San Diego, CA

For more information on Parks Associates research or events, visit, or contact, 972-490-1113. To schedule an interview with an analyst or to request specific data, contact Julia Homier at, 972.996.0214.

About Parks Associates: Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes the Internet of Things (IoT), digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Smart Energy Summit: Engaging the Consumer, Connected Health Summit: Engaging Consumers, and Future of Video: OTT, Pay TV, and Digital Media.

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