Thursday, August 18, 2016

24% of millennials use mobile apps for services such as Uber and Lyft

Research firm releases new data showing app usage and connected CE and service trends for millennials

New research from Parks Associates shows 24% of millennials use mobile apps for calling a taxi or ride-sharing services such as Uber or Lyft, compared to 13% of Gen Xers and 7% of Baby Boomers. More than 60% of millennials use mobile apps for banking or money management, compared to less than 50% of Gen Xers and one-third of Baby Boomers.

“The most important demographic factor in terms of mobile app usage continues to be age,” said Harry Wang, Senior Director of Research, Parks Associates. “Millennials have higher usage rates for nearly every smartphone activity compared to Generation Xers and baby boomers, and their mobile app-first habits for completing day-to-day tasks are the catalysts for market innovations from Uber to Instacart to Venmo.”

Mobile App Usage by Generation

Connected CE, Apps, and Content Services: Millennials, Gen Xers, and Baby Boomers notes that 95% of millennials are smartphone owners, compared to 89% of Generation Xers and 74% of baby boomers. Millennials also have higher usage rates for gaming consoles, streaming media players, robotic floor cleaners, drones, personal assistant devices, and virtual reality headsets.

“Millennials consistently adopt new technologies before their generational counterparts,” Wang said. “Currently, 41% of this group owns a streaming media player, compared to 39% of those in Generation X and only 26% of baby boomers. Further, 5% of millennials have purchased a virtual reality headset, while Generation Xers account for 2% of purchases and baby boomers account for only 1%.”

Thirty-five percent of millennials also use mobile apps to book flights, hotels, or rental cars, while 38% order food and grocery deliveries via mobile apps. Additional data from Connected CE, Apps, and Content Services: Millennials, Gen Xers, and Baby Boomers shows:

  • 45% of millennials use voice recognition software
  • 50% of millennials stream music from a phone to a speaker
  • 93% of millennials are streaming movies or TV shows

For more information on Connected CE, Apps, and Content Services: Millennials, Gen Xers, and Baby Boomers, contact sales@parksassociates.com. More information on other Parks Associates research is available at www.parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Holly Sprague at hsprague@gmail.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Next: 62% of U.S. car owners prefer bundling their vehicle and mobile data bills
Previous: Unused data rollover, free access to premium Wi-Fi hotspots, and loyalty reward programs are important to likely mobile service switchers

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2021 Parks Associates. All Rights Reserved.