Monday, July 29, 2019

Nearly 50% of consumers find the ability for their smart access control devices to allow Amazon package deliveries to be valuable

New industry report examines the access control ecosystem and strategies toward home services

New research from Parks Associates finds nearly half of consumers who currently own or intend to buy a smart door lock, a smart garage door opener, or video doorbell value the ability to remotely allow Amazon package deliveries. Battle for the Front Door: The Access Control Ecosystem reports that one-third of owners or future buyers rate this capability as very valuable.

“The growth of online shopping from sites like Amazon and Walmart has led to an increasing problem of package theft but has also created a new use case for the smart home,” said Chris O'Dell, Research Associate, Parks Associates. “As consumers increasingly rely on home package delivery, and look for ways to make this process more secure, they have a greater awareness of access control devices like video doorbells, smart door locks, and smart garage door openers.”

The prospect of package theft creates an opportunity for both smart home device manufacturers and service providers to boost consumer confidence by guaranteeing safe package delivery with in-home and in-garage delivery services. Amazon’s 2019 partnership with Chamberlain highlights this potential.Among consumers who own or plan to buy a smart door lock, a smart garage door opener, or video doorbell, 43% find the ability for FedEx or UPS to perform in-garage delivery to be valuable.

“Enabling home services will ultimately drive adoption of access control devices by expanding their value to consumers,” O’Dell said. “Traditional garage door openers typically have a lifecycle of 10 or more years, so companies need a strong and unique value proposition with smart garage door openers in order to expedite growth in the market. The promise of safe package delivery, combined with partnerships that incent purchase and ease installation concerns, can be that driver.”

Battle for the Front Door: The Access Control Ecosystem assesses the access control ecosystem, profiles key players in each device category, and evaluates strategies toward home services. It includes five-year forecasts of device adoption for smart door locks, video door bells, and smart garage door openers.

Additional research:

  • One-quarter of US broadband households plan to purchase a video doorbell in the next year, with 16% showing high intention to purchase at least one of these devices.
  • 37% of smart access control device owners or intenders would pay up to $1.98 per package for delivery inside their home or garage.
     

For more information on Battle for the Front Door: The Access Control Ecosystem, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific research data, please contact Sherrelle Lewis at sherrelle.lewis@parksassociates.com, 972-996-0214.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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