Monday, July 11, 2016

Global mobile data revenues to reach $630 billion by 2020

New Industry Report Shows IoT Use Cases Complicate 5G Network Design, Draw in New Network Providers

A Parks Associates industry report estimates global mobile data revenue will increase from $386 billion in 2015 to $630 billion in 2020, with most of the revenue growth in the Asia & Pacific region and the rest of the world. North America and Western Europe will see only minimal growth, and in the U.S. especially, alternatives such as Wi-Fi have drawn consumer interest to reduce their mobile data bills. Cable operators are promoting Wi-Fi hotspots, and roughly 70% of U.S. mobile consumers are interested in Wi-Fi-only data plans.

“The IoT market represents significant revenue potential for mobile operators, who are looking to the IoT to complement traditional smartphone-driven mobile data revenues,” said Harry Wang, Senior Director of Research, Parks Associates. “5G data service ARPU has limited room for expansion from current levels, so mobile operators are seeking new revenue streams in the broader IoT market. However, meeting both consumer demand and industrial needs requires comprehensive changes to their network architecture, from radio access to the core network functions.”

5G & Wi-Fi: Provider Strategies for the Next-Generation Network addresses opportunities and challenges that mobile operators will face in their bid to build the next-generation 5G network. The report notes a potentially long and painful journey for some operators as they move to 5G networks and includes recommendations to global mobile operators.

“Each IoT vertical offers multiple use cases and has unique requirements on network performance and return on investment (ROI), which opens up market opportunities for alternative network providers such as SIGFOX and Ingenu,” Wang said. “It will be a key step for mobile operators to transform their networks from hardware-centric to software-centric and cloud-native in order to have the necessary flexibility to meet customer needs in the IoT market. They will need to plan and coordinate 5G standards development with their own network transformation efforts, while pursuing customers in the competitive IoT market. It will not be an easy transition.”

Parks Associates estimates that by the end of 2020, there will be 17.2 million 5G consumer market subscriptions worldwide, concentrated in the U.S., Japan, South Korea, China, Australia, and major industrial nations in Western Europe.

5G & Wi-Fi: Provider Strategies for the Next-Generation Network is available at schedule an interview with an analyst or request specific mobility and apps research data, please contact Holly Sprague at

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video.

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