Wednesday, June 14, 2017

Smart thermostats will reach 13% adoption in North America and 1.5% in Western Europe by end of 2017

Parks Associates research analyst will share firm’s new smart home research at IoT World Europe

New Parks Associates research shows that penetration of smart thermostats will reach 13% adoption in North America and 1.5% in Western Europe by the end of 2017. Research Analyst Brad Russell will share the firm’s new smart home and IoT research this week at Internet of Things World Europe and examine the keys to continued use of smart home products and services.

“Interoperability initiatives at the application layer are moving the industry toward broader compatibility,” Russell said. “As the breadth of smart products entering the home continues to expand, interoperability initiatives aim to bridge the gap between the connected kitchen, connected entertainment systems, connected energy management solutions, and what we think about today as the smart home.”

Russell will lead a pair of sessions on the final day of IoT World Europe and examine ways to drive consumer adoption, including the importance of enhanced interoperability and smart home systems.

What: Internet of Things World Europe

When: Thursday, June 15

Time: 12:50-1:30 p.m. and 3:30-4:10 p.m.

Where: ExCel London in London, England


Driving Consumer Adoption through Seamless Integration across Markets and Interfaces,” at 12:50 p.m. on Thursday, June 15. Speakers on the panel include Bruce Sinclair, President, IoT-inc; Gil Bernabeu, Technical Director, GlobalPlatform; and Steve Johnson, Information Security Manager, EMEA, Orion Health.

Enhanced Interoperability and Maintaining Smart Home Systems Hold the Key to Continued Use of Smart Home Products,” at 3:30 p.m. on Thursday, June 15. Speakers on the panel include Jim Hunter, Chief Scientist and Technology Evangelist, Greenwave Systems; Johan Pedersen, Representative, Z-Wave Alliance; and Srinivas Prasad, VP and Head, Communications & Consumer BU, Sasken.

Parks Associates is supporting Internet of Things World Europe, June 13-15. The event focuses on delivering world class IoT end-user case studies that reveal how enterprises are developing business models, propositions, and monetization strategies in the IoT. To register for the event, go to

Parks Associates and other industry leaders will also address the smart home landscape at the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer, which will be held 1-2 November 2017 at the Amsterdam Marriott Hotel. The event focuses on new technology innovations and emerging business models in the IoT and smart home.

For more information on Parks Associates research or events, visit, or contact, 972-490-1113. To schedule an interview with an analyst or to request specific data, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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