Wednesday, June 08, 2016

Parks Associates: Almost 50% of smart home devices are self-installed

Analysts to Address Security Dealer Trends and Opportunities at ESX This Week

Parks Associates announced research today at ESX (the Electronic Security Expo) showing wireless home security sales are increasing, as almost one-half of home security owners in the U.S. have a home security system that connects wirelessly to sensors. The market research firm’s leading security analysts will discuss the findings during two sessions at ESX in Fort Worth this week.

“The emergence of ‘monitor-it-yourself’ and hybrid professional monitoring options for self-installed devices is a key trend for the smart home in 2016,” said Brad Russell, Research Analyst, Parks Associates. “Almost 50% of smart home devices currently in U.S. broadband households are self-installed, by the owner or by the owner’s friends or family members. These advanced monitoring solutions present an avenue for security companies, service providers, and users to generate more value from these self-installed devices.”

Findings from Parks Associates’ research Security Dealer Survey: Emerging Trends in Security Systems Sales and Services and Delivering Peace of Mind: Connected Home Devices & Sensors include the following:

  • 80% of U.S. security dealers currently install smart home devices as part of their services
  • About 25% of security replacements or upgrades include at least one smart home device, such as smart thermostats, networked video cameras, or smart lighting devices.
  • Nearly three-quarters of security dealers offer interactivity with devices through smartphones, tablets, and computers.
  • Dealer revenues for smart home services are around $14 per month.
  • 44% of networked security camera owners access or control their device remotely on a daily or almost daily basis.
  • Among U.S. broadband households with professional security monitoring, 32% also own a networked security camera.

Parks Associates will participate in the following sessions at ESX:

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates, will participate in the session “Go Big or Go Home? Expanding & Extending into New Markets” on Wednesday, June 8, at 10 a.m. Other panelists include Greg Simmons, Co-owner and VP, Eagle Sentry; Jeremy Bates, General Manager and Co-owner, Bates Security/Sonitrol of Lexington; and Barry Epstein, President, Vertex Capital.

Brad Russell, Research Analyst, Parks Associates, will participate in the session “MIY: Does anyone have the number for 911?” on Friday, June 10, at 8:30 a.m., with the panelist Robert Few, Director, Time Warner Cable – Intelligent Home.

To schedule an interview with an analyst or request specific research, contact Holly Sprague at, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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