Monday, June 06, 2016

Parks Associates Senior Research Director to Address Impact of IoT Investments on Telecom Strategies at TIA 2016

More than two-thirds of U.S. broadband households have an Internet-connected entertainment device

Parks Associates Senior Research Director Brett Sappington will address current and future investment opportunities in the evolving IoT market at TIA 2016: Network of the Future today at the Renaissance Hotel in Dallas. He will moderate the session "Venture Insights – A Look at the Business of IoT" from 4:00-5:00 P.M. with speakers from Trailblazer Capital, Mercury Fund, and Intel Capital.

“Our NUMBERS™ project forecasts the U.S will exceed 100 million broadband households before the end of the year,” Sappington said. “Broadband is a foundational element for the consumer IoT and connected home. Many companies are leveraging these high-speed connections to introduce innovations and new services, including security, home control, communication, entertainment, and improved personalization. During this VC session at TIA, we will examine the new IoT areas exciting investors and how service providers can analyze current investment strategies to identify new partners and expand their service portfolio.”

Sappington will lead discussions on how money is being made in IoT, where the money is flowing, investment focus, and what investors expect to see in the next 5-10 years. Speakers include Joel Fontenot, Managing Partner, Trailblazer Capital; Aziz Gilani, Partner, Mercury Fund; and Vibhor Rastogi, Investment Director, Intel Capital.

“There is significant investment going into high-speed infrastructure as broadband speeds are necessary for many IoT solutions, including video and OTT services,” Sappington said. “We will examine the next wave of innovations, including video services and the demand for high-definition content, to see how much speed the connected home will need and how providers can benefit.”

Many industries are realizing new revenues generated through cloud-based services, OTT content, and new personalization and advertising models. Recent Parks Associates research shows:

  • More than two-thirds of U.S. broadband households have an entertainment device connected to the Internet.
  • Nearly one-fifth own a smart home device, with over 40% planning to buy one this year.
  • Smartphone ownership represents nearly 90% of all U.S. broadband households, and nearly 60% own both a smartphone and a tablet.

Parks Associates, based in Dallas, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, the firm creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

Parks Associates is supporting TIA 2016: Network of the Future, a four-day event co-hosted by the Telecommunications Industry Association, AT&T, USTelecom, and QuEST Forum. Registration is available at

For more information, visit To request a meeting with Brett Sappington or research specific data, contact Holly Sprague at or 720-987-6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

Next: Parks Associates: Almost 50% of smart home devices are self-installed
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