Wednesday, April 28, 2021

Lights, thermostats, and cameras among top devices consumers want to control via voice

New research highlights major trends in smart speaker and display market, including impact of COVID-19

New research from international research firm Parks Associates revealsconsumers ranked lights, thermostats, door locks, smart TVs, and cameras as the top five devices they would most like to control via a voice assistant. The firm’s Smart Speaker and Smart Display Market Assessment finds consumer adoption of smart speakers and displays continues to grow, with 49% of US broadband households owning at least one smart speaker or display, including 34% of heads of household aged 65 and older.

“Many new cameras are integrated with Amazon Alexa and/or Google Assistant, with some now supporting Apple Siri and HomeKit,” said Paul Erickson, Senior Analyst, Parks Associates. “Newer smart TVs and streaming devices also allow voice-controlled viewing of connected cameras on the TV. Video cameras’ increasing connectivity, interoperability, and affordability are expected to further solidify the category’s position in consumers’ top five most-desired devices to control with their voice.”

The research reveals a strong correlation between smart speaker and smart home device ownership—60% of smart speaker owners and/or smart display owners own at least one smart home device, versus 34% of US broadband households overall. Smart speakers and displays are available at several price points, with an entry point as low as $50 or less, and represent an affordable option for a command and control center for a home’s smart home and entertainment devices.

“The persistent growth of smart speakers and smart displays, even amidst the pandemic, confirms the category is now seen as a necessity of the modern connected household,” Erickson said. “These devices are becoming dominant devices for entertainment and smart home control and are now an integral part of any connected home or connected entertainment strategy.”

Parks Associates’ Smart Product Market Assessments provide a comprehensive and deep analysis of a single smart product market. This analysis includes consumer data for each product, including trending data across years and deep dive questions on product usage, pain points, and preferences.

Go to https://parksassociates.com/services/smart-product-assessments for more information and to download tables of contents. To schedule an interview with an analyst or to request specific data, please contact Rosey Ulpino at rosey.ulpino@parksassociates.com or 972-490-1113.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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