Tuesday, April 06, 2021

Smart home communication protocols allow European service providers to expand value-added service strategies

Webinar, sponsored by ULE Alliance, examines impact of communication protocols on smart product adoption and user experience in European market

Parks Associates is hosting the complimentary webinar “Smart Product Strategies in Europe: Choosing Communication Protocols,” sponsored by ULE Alliance, on 13 April 2021 at 8 am CT US (1:00 pm/13:00 GMT), to highlight key trends in the smart home market, including the impact of communication protocols on the user experience and their important role in expanding adoption, lowering barriers, and creating new value and revenue opportunities for broadband providers.

Growth of connected devices and connectivity in the home creates new opportunities for integration of products, forcing companies to focus more on the user experience and delivering on consumer expectations for connected products. Key factors include wireless range, battery life, energy consumption, reliability, data security, and the setup/installation processes. Parks Associates research finds over the past 12 months, 26% of US broadband households who use Wi-Fi to access the internet report having problems with a slow network. One-fifth report their network frequently stops working, and 15% say they have coverage gaps in their home.

“As service providers across Europe and the world expand their value-added services (VAS) in conjunction with adoption of smart home devices, they need to ensure that support costs stay low while still delivering top-notch consumer experiences,” said Jennifer Kent, VP, Research, Parks Associates. “With the correct protocols in place, providers can deploy VAS for energy, voice, and security, targeted to their unique subscriber base, without risking revenues on support or truckrolls. Being able to communicate the value of these services to consumers is also critical as more than half of UK broadband households without a smart home device and with no plans to buy see no personal benefit to owing a smart home product.”

In this webinar, leading solution providers from across Europe share their decision-making priorities when designing smart home products and services, including design issues, data security requirements, the process for selecting protocols, and the short- and long-term impacts.

Webinar speakers:

  • Avi Barel, Director, Business Development, ULE Alliance
  • Jean Claude Bennoun, Business Development Consultant, Crow Electronic Engineering Ltd
  • Guillaume Cayatte, Lead IoT & Smarthome Product Marketing, Orange
  • Tali Chen, Chief Business Officer, DSP Group
  • Gerhard Gillen, Senior Manager Strategic Sales, Gigaset Communications
  • Ulrich Grote, ULE Alliance Chairman of the Board, ULE Alliance

For more information and to register, visit http://www.parksassociates.com/ule-apr2021. To request data or an interview, contact Rosey Ulpino at rosey@parksassociates.com, 972.996.0233.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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