Thursday, March 31, 2016

Parks Associates releases NUMBERS™: Set-Top Box, Connected Audio, Tablets/Smartphones, and Mobile Broadband Forecasts

Industry firm forecasts key product areas for connected home and Internet of Things (IoT)

Parks Associates today announced publication of four new NUMBERS™ products, including Tablet & Smartphone NUMBERS™, Set-Top Box and Data Gateway NUMBERS™, Audio/Music NUMBERS™, and Mobile Broadband NUMBERS™. These forecasts, updated annually, arepart of the research firm’s annual consumer forecasting service that covers key smart home and entertainment product categories for the connected consumer and provide insight into the growth of devices and services including smartphones, tablets, set-top boxes, audio devices, and mobile broadband services.

“Forecasts are an important tool for product managers to anticipate future demand and shifts in consumer spending,” said Stuart Sikes, President, Parks Associates. “For example, our Audio NUMBERS™ estimates unit sales of connected audio devices will reach nearly 100 million in the United States by 2020. All manufacturers of headphones, soundbars, speakers, and multiroom audio systems are working to integrate wireless connectivity into their existing product lines to meet this growing demand for smart options in audio devices.”

Ownership of Audio Accessories and Connected Audio Devices

NUMBERS™ provides global forecasts as well as forecasts for countries including the United States, Canada, Belgium, France, Germany, Japan, South Korea, and the United Kingdom, and for regions including North America, Western Europe, Africa, Asia-Pacific, and Latin America. The categories and metrics forecasted by year through 2020 include:

Tablet & Smartphone NUMBERS™

  • Average Consumer Spending
  • Intent to Purchase (Owner and New Purchases)
  • Year-on-Year Growth Rate and CAGR

Set-Top Box and Data Gateway NUMBERS™

  • Market Share and Households with Operated-Provided Set-top Boxes (STBs)
  • Market Share of TV Households Buying STBs
  • STB Replacement Rate

Audio/Music NUMBERS™

  • Music Services Subscriber Counts
  • Household Penetration, Year-to-Year Growth Rate, and Five-Year CAGR
  • Total Consumer Spending for Music Subscriptions

Mobile Broadband NUMBERS™

  • Mobile Subscription Counts (2G, 3G, 4G LTE)
  • Smartphones per Population
  • Net New, Year-on-Year Growth Rate, and CAGR

“Trends in device adoption, consumer spending, and revenues reverberate throughout the connected home ecosystem,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. “Our set-top box forecasts integrate multiple factors, including pay-TV households and adoption, changes in consumer video consumption, and long-term provider strategies, to build a comprehensive view of this market now and in the future. Likewise, Mobile Broadband NUMBERS™ takes account of smartphone and tablet adoption along with mobile consumer activities to determine the course of this market. This comprehensive approach makes NUMBERS™ invaluable for product and service planners, developers, and strategists in the connected home and consumer-based IoT.”

Parks Associates builds its forecasts upon core numbers with specifics based on product or service type. NUMBERS™ also includes an explanation of the forecast methodology, historical data, and five-year forecasts for the United States, other countries, regions, and the rest of the world. Visit more information on this program and its deliverables. For more information about the Parks Associates NUMBERS™ Service or to speak with an analyst, contact Holly Sprague at hsprague@gmail.comor 720-987-6614. 

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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