Tuesday, March 15, 2016

Western European consumers will buy 24.5 million connected fitness trackers and 20.8 million smart watches in 2020

Director of Health and Mobile Product Research Addresses European Connected Health Market at Wearable Technology Show

Parks Associates announced new forecasts today for Western Europe as part of its NUMBERS™ service showing strong future growth for connected fitness trackers and smart watch sales. In 2020, unit sales of connected fitness trackers will reach 24.5 million, and sales of smart watches will exceed 20 million.

“The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications,” said Harry Wang, Director, Health and Mobile Product Research, Parks Associates. “For the smart watch, its location on the body and easy access put it in a great position to act as a remote control for smart home features, a role currently occupied by the smartphone. APIs will play a key role in developing functions for the smart watch such as turning on lights remotely, closing garage doors, adjusting thermostat settings, and many more features.”

Adoption of Smart Watches in Western Europe | Parks Associates

Currently, 10% of Spanish broadband households own a smart watch, followed by 8% in the U.K., 7% in Germany, and 6% in France, according to Parks Associates’ Connected Consumer in Europe. In the United States, 33% of broadband households own a digital health/wellness device, and 10% plan to buy a smart watch by midyear 2016.

Wang will discuss the firm’s mobile platforms and connected health research this week at the Wearable Technology Show 2016 in London. He chairs the Wearable Disrupt Track starting at 13:30, March 16. This track includes keynotes from Misfit Wearables and Samsung Semiconductors and sessions featuring executives from Beddit, Accenture Wearable Technology Practice, Resonance Design, AliveCor, ETH-Zürich, Cambridge Consultants, Eleks, Bittium, and Epson.

Parks Associates NUMBERS publications include regional, country, and global forecasts of connected home products and services. For information, visit www.ParksAssociates.com. To schedule an interview, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com

Next: More than 25% of U.S. smartphone owners use payment apps at least once a month
Previous: 68% of U.S. smartphone owners listen to streaming music daily


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.