Tuesday, March 15, 2016

Western European consumers will buy 24.5 million connected fitness trackers and 20.8 million smart watches in 2020

Director of Health and Mobile Product Research Addresses European Connected Health Market at Wearable Technology Show

Parks Associates announced new forecasts today for Western Europe as part of its NUMBERS™ service showing strong future growth for connected fitness trackers and smart watch sales. In 2020, unit sales of connected fitness trackers will reach 24.5 million, and sales of smart watches will exceed 20 million.

“The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build new services and applications,” said Harry Wang, Director, Health and Mobile Product Research, Parks Associates. “For the smart watch, its location on the body and easy access put it in a great position to act as a remote control for smart home features, a role currently occupied by the smartphone. APIs will play a key role in developing functions for the smart watch such as turning on lights remotely, closing garage doors, adjusting thermostat settings, and many more features.”

Adoption of Smart Watches in Western Europe | Parks Associates

Currently, 10% of Spanish broadband households own a smart watch, followed by 8% in the U.K., 7% in Germany, and 6% in France, according to Parks Associates’ Connected Consumer in Europe. In the United States, 33% of broadband households own a digital health/wellness device, and 10% plan to buy a smart watch by midyear 2016.

Wang will discuss the firm’s mobile platforms and connected health research this week at the Wearable Technology Show 2016 in London. He chairs the Wearable Disrupt Track starting at 13:30, March 16. This track includes keynotes from Misfit Wearables and Samsung Semiconductors and sessions featuring executives from Beddit, Accenture Wearable Technology Practice, Resonance Design, AliveCor, ETH-Zürich, Cambridge Consultants, Eleks, Bittium, and Epson.

Parks Associates NUMBERS publications include regional, country, and global forecasts of connected home products and services. For information, visit www.ParksAssociates.com. To schedule an interview, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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