Wednesday, January 24, 2018

76% of North American broadband households use Wi-Fi as their primary connection technology

Whitepaper addresses connected home revenue opportunities for service providers as well as technical issues that continue to drive support calls

Parks Associates today released a new whitepaper, Staking a Claim in the Connected Home: Service Provider Solutions, which reveals more than 60% of U.S. broadband households with a networking router received that device from their broadband service provider. The whitepaper, sponsored by Calix, addresses operator strategies to enhance this equipment and expand their footprint in the home, creating new revenue opportunities and securing their role as key players in the connected home.

“Operators have an established claim in the connected home by virtue of their existing customer relationships, but they are competing with many new products that promise improved Wi-Fi, smart home and voice controls, and enhanced data privacy and security. U.S. broadband households now have an average of 9.1 connected devices,” said Brad Russell, Research Director, Connected Home, Parks Associates. “Providers can integrate these and other features into the equipment (CPE) they are deploying into subscribers’ homes, consolidating multiple home services under unified support and premium Wi-Fi coverage.”

Home Networks Routers Obtained from Broadband Service Provider | Parks Associates

The whitepaper examines new approaches to optimize operator-grade CPE solutions, including support for all connected devices in the home, services to address consumer network troubles and privacy concerns, and new ways operators can support, manage, and monetize connected homes.

“One of the challenges around the Internet of Things and the connected home is that while consumers expect simplified user experiences, the reality is often far removed,” said Pam Ferguson, AVP of Product Marketing for Cloud and Premises at Calix. “This paper highlights research from Parks Associates that indicates that nearly one-half of smart home device owners experience technical issues. Further, 13% of consumers contact their service provider for help resolving smart home device problems, regardless of where the setup problems arise.”

Additional research from Staking a Claim in the Connected Home: Service Provider Solutions shows:

  • 76% of North American broadband households use Wi-Fi as their primary connected technology.
  • Currently 26% of U.S. broadband households own at least one smart home device, and annual sales of all connected home devices will increase to 442 million units by 2020.
  • In the past year, 37% of U.S. broadband households report that their Wi-Fi network seems slow.

“If operators want to compete effectively in the connected home, they will need to add value through premium CPE and a quality consumer experience,” Russell said. “They already shoulder the blame when things go wrong with Wi-Fi and the network, so they cannot continue to cede ground to new devices while their own services become commoditized.”

To download this whitepaper, visit

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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