Thursday, June 23, 2011

Popularity of Tablets Changing CE Purchase Patterns

Parks Associates' Media Tablets: Analysis and Forecasts shows the products at greatest risk of losing sales are other mobile Internet devices, including netbooks, notebooks, and e-readers. Tablets will also have significant impact on content publishing, including newspapers.

“One year after the launch of the Apple iPad, tablet adoption reached 13% of U.S. broadband households (approximately 10.5 million), slightly below current netbook and e-reader adoption rates,” said Jennifer Kent, a Parks Associates’ mobile research analyst. “Mass adoption of tablets depends on consumers’ ability to differentiate them from similar CE, and devices that overlap with the tablet will struggle to remain relevant.”

“Digital publishers must take advantage of the tablet’s unique features,” said Harry Wang, Director, Mobile Research, Parks Associates. “They should invest in new digital publishing software that offers interactive features and improved reader engagement and digital advertising solutions that enable premium ad inventory.”

Tablets will be a main topic at Parks Associates' CONNECTIONS™: The Digital Living Conference and Showcase, Santa Clara, June 28-30, with the session “New Roles of Mobile Devices and Services for Connected Consumers” focusing on new-generation mobile platforms and devices.


Next: U.S. connected home service bundle revenues will reach $500 million in 2012


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