Tuesday, September 28, 2010

PlayBook Aims to Cut Off iPad at Enterprise Pass

Lazaridis may have taken that approach because he realizes that Apple devices, both the iPhone and iPad, are gaining traction in the enterprise space, which traditionally has been RIM's territory, suggested Harry Wang, director of mobile research with Parks Associates.

"Our data shows that 57 percent of people who purchase an iPad plan to use it for work purposes," Wang told MacNewsWorld. "The PlayBook will put RIM in a strong position to counter against Apple's inroads into the enterprise market. RIM clearly had road warriors in mind when developing the PlayBook. And since RIM already has a pretty strong base in the enterprise market with the BlackBerry, this will be an easier upsell for them."

From the article, "PlayBook Aims to Cut Off iPad at Enterprise Pass" by Sidney Hill

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