Thursday, July 12, 2018

People Who Watch More Alternative Video Watch Less Pay TV: Parks

While much research has been devoted to the amount of subscription and transactional video people watch, less attention has been given to the rest of the video ecosystem—the short-form YouTube and Vimeo clips, or the events live streamed through a browser. Research company Parks Associates sheds light on the area, finding that broadband-enabled homes in the U.S. watch an average of two hours of "alternative content" through a computer each week. Popular sources include Facebook, Snapchat, YouTube, Vimeo, and Dailymotion. Roughly half watch user-generated video each month, and 10 percent stream live video.

From the article "People Who Watch More Alternative Video Watch Less Pay TV: Parks" by Troy Dreier.

Next: The Arrival of OTT Live Video
Previous: 41% of Esports Fans Would Pay for a Subscription, Says Parks


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.