Tuesday, May 17, 2011

Smartphone Users To Quadruple Over Next Five Years

Parks Associates Reports Global Smartphone Unit Sales Will Exceed 800 Million in 2015

International research firm Parks Associates forecasts over 2 billion people worldwide will own at least one smartphone in 2015, with unit sales growing over 175% from 2010.

Hardware and software innovations, such as dual-facing camera-supported video chat and app-enabled content consumption, will continue to drive this market through the down economy. The firm's latest report Smartphone: King of Convergence (Second Edition) says smartphone shipments jumped 70% in 2010, with approximately 500 million users.

Global Smartphones Forecast

“Smartphones represent a new lifestyle,” said Harry Wang, Director, Mobile Research, Parks Associates. “Consumer desire for that lifestyle has accelerated the traditional mobile phone replacement cycle and will drive near-term hypergrowth of the smartphone market.”

The most successful manufacturers, including HTC, Samsung, and Apple, were also the most innovative. Companies slow to innovate, including Nokia and RIM, have suffered declining market share. According to the report, RIM’s smartphone market share declined from 19.8% in 2009 to 16.5% in 2010, while Apple’s share of the smartphone market grew from 13.9% to 15.8% in the same period.

The market for non-device revenues is changing as well due to innovative new applications being developed and sold throughout the value chain. “The old mobile ecosystem is broken, and the new order has yet to be established,” said Jennifer Kent, Research Analyst, Parks Associates. “Carriers must become the leaders or risk ceding revenue streams to emerging competitors in the mobile broadband content and application market. However, the fragmentation of the application market may drive enough developers to Wholesale Applications Community (WAC), a carrier-initiated, cross-platform mobile app distribution effort, to keep carriers in the game.”

CONNECTIONS™, hosted by Parks Associates on June 28-30 in Santa Clara, will feature multiple sessions analyzing the markets for smartphones and mobile apps, services, and devices. The research firm is also hosting the pre-show workshop "Mobile Technology in the Home: Monetizing Connectivity and Content" on June 28.

For more information, visit http://www.parksassociates.com, http://www.connectionsus.com, or contact 972-490-1113, sales@parksassociates.com.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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