Wednesday, April 20, 2011

International research firm Parks Associates launches new Website for consumer technology industry analysis and events

New portal creates ideal resource for accessing data and analyst insight on cloud media, smartphones, energy management, digital health, connected CE, and advertising

Parks Associates, the leading international research firm for consumer-oriented connected home and cloud media solutions, today announced a new design for the company website www.parksassociates.com and its hosted events. The new site features improved navigation, better search functionality, and an integrated Newsroom with convenient access to white papers, Webcasts, newsletters, analyst blogs, and industry reports.

“Our new website streamlines access to current industry data and analyst insight on such topics as social gaming, digital music, and TV Everywhere,” said Tricia Parks, CEO, Parks Associates.

Parks Associates’ core areas of research include Access & Entertainment Services, Advertising, Connected Home Systems & Services, Digital Health, Digital Home Support Services, Digital Media, Mobile and Portable, Platforms and Networks, and Residential Energy Management. Sample data:

  • Mobile phones are replacing MP3 players as the source of music on-the-go. Over one-third of U.S. consumers use their handset as a music player, up from 9% in 2007, while MP3 player usage has remained flat at 35%. Digital Music Services: Trends and Outlook
  • Nearly two-thirds of U.S. broadband households with a tablet use it to play online games. Gaming on these devices will help push the social gaming industry to $5 billion in revenues by 2015. Social Gaming: Market Updates
  • Smartphones help drive ARPU. U.S. broadband households with smartphones have 60% higher mobile phone bills than those without. Smartphone: King of Convergence (Second Edition)


The redesign includes improvements to the event websites hosted by Parks Associates, which include CONNECTIONS™: The Digital Living Conference and Showcase, CONNECTIONS™ Europe, Smart Energy Summit, and CONNECTIONS™ Summit at CES. The next event will be CONNECTIONS™ on June 28-30 at the Santa Clara Convention Center.

Follow Parks Associates on Twitter @parksassociates and CONNECTIONS™ @connections_us, with specific event updates via hashtag #connus11. Join the “CONNECTIONS” group on LinkedIn to connect with sponsors, speakers, and attendees before, during, and after the event.

Reporters should contact Mindi Sue Sternblitz-Rubenstein at mindi.sue@parksassociates.com or Holly Sprague at hsprague@gmail.com or 720.987.6614 for data requests and to schedule interviews.

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

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