Friday, August 01, 2014

Parks Associates Study Shows Some Connected Car Owners Will Demand Connected Features in Their Next Vehicle

Parks Associates reported a new industry report showing connected car features are rapidly gaining consumer acceptance.

According to a release from Parks Associates, over 75 percent of U.S. vehicle owners with at least one connected car feature indicate these services will influence their next vehicle purchase, and over 50 percent rated connected services as "very important" in guiding their new vehicle purchase, according to Connected Cars: Revenue Opportunities.

"Over 80 percent of U.S. broadband households with a mobile phone service have a smartphone, which is a gateway device for connected cars," said Jennifer Kent, Senior Analyst, Parks Associates. "Smartphones have raised expectations of what connected devices can do, and Google and Apple are among the companies trying to build on those expectations in the connected car space."

From the article "Parks Associates Study Shows Some Connected Car Owners Will Demand Connected Features in Their Next Vehicle."

Next: Parks Associates Rolls Out Connected Cars: Revenue Opportunities Report

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2020 Parks Associates. All Rights Reserved.