Parks Associates Research Director to present “Who is Watching TV Everywhere” at The Cable Show's Imagine Park

by Mindi Sue Sternblitz-Rubenstein | Jun. 11, 2013

Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session “Who is Watching TV Everywhere” at The Cable Show’s Imagine Park on June 11 at 12:45 P.M. As cable operators are adding TV Everywhere services, a question arises: Who is actually using TV Everywhere services? This presentation provides a profile of TV Everywhere users and how they differ from average pay-TV subscribers.

TV Everywhere has quickly become a standard offering for pay-TV providers, and now the key challenge facing them is how to monetize these services. At The Cable Show, we will explore which pay-TV subscribers use TV Everywhere services with an in-depth analysis of Parks Associates' consumer research.

Parks Associates estimates nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive multiscreen services from their existing pay-TV provider by 2016. That same year, 90 million subscribers in Western Europe will be able to receive these services, and over 50 million subscribers each in Eastern Europe and Asia-Pacific will have access to TV Everywhere multiscreen services.



Next: French ISPs Can Now Offer Canal+ Movie Channels
Previous: Hispasat becomes 1st operator to provide Ka band to Latin America

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.


Quote-PA_website_Tom_2.png

Quote-PA_website_Tom_2.png

Quote-PA_website_Elizabeth.png

Quote-PA_website_Elizabeth.png

Quote-PA_website_Brad.png

Quote-PA_website_Brad.png

Quote-PA_website_Tom_1.png

Quote-PA_website_Tom_1.png

Quote-PA_website_Dina.png

Quote-PA_website_Dina.png