Parks Associates and TargetSpot Webcast June 9, Internet Radio Advertising Trends

by Parks Associates | Jun. 6, 2011

Parks Associates and TargetSpot will co-host a research webcast, "TargetSpot Digital Audio Insights," on Thursday, June 9, presenting detailed findings about the impact of Internet radio advertising, synergies with digital and broadcast advertising, and behavior of digital audio listeners.

According to Parks Associates, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign, with 52% of digital audio listeners recalling an Internet radio ad and 40% of those responding to an ad.

Webcast Presenters:
Andy Lipset, Chief Revenue Officer, TargetSpot
Eric Ronning, EVP, Emerging Media, TargetSpot
Heather Way, Research Analyst, Parks Associates
 



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