Parks Associates' President Moderates TV Everywhere Session at CTAM's EuroSummit

Stuart Sikes, President, Parks Associates moderated the session, "TV Everywhere Update: What's Trending in Europe" on Friday, September 20 in Barcelona. Panelists included: Cornel Ciocirlan - CTO EMEA, Arris; Jon Sichel - MD UK & EMEA, Scripps Networks; Kiaran Saunders - VP Commercial Director, Nickelodeon UK Ltd.; Nick Thexton - VP and CTO, Service Provider Video Technology Group, Cisco; and Simon McGrath - General Manager, Europe, thePlatform.

The panel discussed the most successful strategies for boosting revenue, what new challenges and opportunities lie ahead for Europe, plus much more!

According to the latest research, the majority of European pay-TV subscribers can now access content across multiple connected devices - and in some cases, for no additional cost. But after wooing customers with extra benefits for nearly a year or more, have cable operators profited?

EuroSummit ’13 focused on Social TV, the Connected TV, competitive branding and customer care strategies, On Demand advertising and a host of other key topics, technologies, product trends and best practices in cable marketing.

Parks Associates was also a supporting partner for this event.

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