Wednesday, July 20, 2016

Parks: Loyalty Programs, Data Rollover Important To Likely Switchers

"The U.S. mobile service market has grown intensely competitive over the last three years as growth in new smartphone subscribers tapers off. U.S. operators have ramped up incentives to lure subscribers from competitors and encourage their own to stay longer—their game plans have switched gears from ARPU growth to churn management," said Harry Wang, Parks' senior director of research, in a prepared statement. "The migration away from a two-year contract has made service switching easier for consumers, and consequently mobile service providers are facing more pressure on churn."

From the article "Parks: Loyalty Programs, Data Rollover Important To Likely Switchers" by Colin Gibbs.

Next: AT&T kills Plenti loyalty program but touts ongoing Thanks campaign
Previous: Wi-Fi To Shackle Growth Of Mobile Data Revenues In The U.S., Parks Predicts


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2023 Parks Associates. All Rights Reserved.