Over 50% of U.S. Households want to connect pay-TV services to YouTube

by Parks Associates | May. 3, 2012

  59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas.

Over 80% of viewers interested in YouTube opt for a free, advertising-based offering, leaving few willing to pay to view YouTube content. However, YouTube is investing in more original and professional content, with a growing lineup of channels and new functions such as Channel Search. By creating a more TV-like experience, YouTube enhances its value proposition to viewers, advertisers, and pay-TV providers.

Connected consumer electronics, particularly smart TVs, are changing the consumer experience and creating opportunities for providers to lure subscribers away from OTT services such as Netflix and Hulu. Connected devices are impacting how companies distribute content, sell services, and position advertising. New business models and content services are dramatically changing the industry.Connected CE offer multiple features beyond serving as portals for on-demand online content.



Next: Growth of pay-TV services in Brazil increased by over 30% in 2011
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